Member Mention: PicsMatch

Author:

July 2008

One of Dayton's software entrepreneurs is back in the business again. David Gasper who built Gasper Corporation and sold it to NCR Corporation formed a new company called Initial Point. This month, Initial Point is releasing a new software product called PicsMatch.

PicsMatch is a Windows based product that helps consumers tag, organize and locate photos on their personal computer. What makes PicsMatch unique is the Facial Recognition software that locates faces in photos. This is the same facial recognition software that is used by security, military and government applications to locate people in photos. Now, consumers will have an automated way to organize and quickly find their photos.

PicsMatch users will save a lot of organization and search time for their photograph collections. As consumers clog their computers with digital photos, the need to find photos quickly becomes more of a problem. PicsMatch solves that problem!

PicsMatch does three things on a consumer's personal computer.

1. Automatically tags photos by using facial recognition and photographs date stamp matching. Tagging creates personal albums of photos for Mom, Dad, Billy etc. PicsMatch also creates Christmas and vacation (or special events) albums using date stamp matching
2. Quickly finds tagged photos. You can locate specific pictures by using advanced searching combinations such as Mom and Dad at Christmas. It finds the right photo in seconds.
3. Send the Photos to where you need them. After you find the right photos, print them email them, or import them into a scrapbook.

Focused marketing strategies are critical to the success of software products. Initial Point is also using a specific target marketing approach in its first release of PicsMatch. While PicsMatch is targeted toward consumers who take lots of pictures, the first release will focus on those people who have the greatest need to manage photos on their personal computers. Its main audience is the 28 million people in the United States who consider themselves Scrapbookers. Scrapbookers are mostly female who create albums, cards, calendars and more. More and more Scrapbookers are using software programs to create scrapbooks. After substantial market penetration into the scrapbook industry, Initial Point will also target other groups who can benefit from the power of PicsMatch.

Initial Point has taken tradition government and military technology and converted its use to a consumer focused application. Many challenges are present when technologies are converted to a new industry. The Initial Point has assembled a team that rises to challenge of creating a new, unique consumer software product.

David Gasper  recruited local talent to build this new Dayton startup. He hired Tony Blankemeyer, the former C.E.O. of Flyer Enterprises to head up sales and marketing. Ken Luke, formerly of Gracar and Chuck Dascalos formerly of Reynolds and Reynolds are the lead developers. Mr. Gasper turned to the Greater Dayton IT Alliance and other local organizations to help locate resources and talent for taking this exciting new product to market. Initial Point is a proud member of the Greater Dayton IT Alliance. 

To learn more about PicsMatch, visit www.PicsMatch.com