Date: 24 September 2024 - 0900-1200 (EDT)

Place: The Tank at the Dayton Arcade, 45 W 4th St. Dayton, OH 45402 - Directions to Tank will be sent out to Registrants week of event.

Parking: Reibold Garage, 45 W 5th St. Dayton, OH 45422 - Street parking also available in the area.

Register here.

Note: This is right before the AFCEA Dayton-Wright Chapter's 'Wright Innovative Technology Summit' which is being held in the Arcade's Rotunda (WITS starts at 1:00pm (EDT)

OVERVIEW:

Elevate your marketing strategy and gain a competitive edge in the federal marketplace by joining us for an essential educational marketing Collider. Designed for contractors at all experience levels, this event will empower you with actionable insights and strategies to thrive in the ever-evolving federal sector.

• Explore the importance of your website as your new headquarters—establishing credibility, increasing visibility, and enhancing lead generation. Learn real-life lessons from businesses that moved their web presence from the backburner to success, understanding how a well-executed website and marketing plan can transform your business.

• Discover how engaging with your community, earning designations, and achieving certifications can elevate your business. You’ll learn how these practices foster goodwill while opening new doors of opportunity.

• Uncover the power of social media in turning 'likes' into lasting loyalty. Increase brand visibility, engage your audience, and generate leads through targeted advertising and customer insights.

• Strengthen your collaboration with the Air Force Research Laboratory (AFRL) and Small Business Hub, exploring how partnerships can drive innovation, improve communication, and enhance purpose.

• Connect the dots between small businesses and professional organizations. Learn how membership can advance your career, build networks, and keep you informed of industry trends.

• Lastly, we will discuss the opportunities and pitfalls of using AI in small business marketing. Understand how AI can revolutionize your marketing efforts while staying mindful of the challenges that come with it.

AGENDA:

0900-0930 - Welcome, Lisa Barhorst, Wilderness Agency

0903-0910 - Opening and Admin remarks, Jim Masonbrink, WBI

0910-0940 - Your Website is Your New Headquarters, Raichel Jenkins, Catapult Creative, David Bowman, Ohlmann Group, John Theobald, Wilderness Agency

0940-1000 - Web Wonders: Real-Life Lesson from Putting it on the Backburner to Getting it Accomplished, Teresa Macalooloy, Macalogic

1000-1030 - How Community Engagement, Designations, and Certifications Make a Difference, John North, BBB, Natasha Sandella, Dayton Area Chamber of Commerce

1030-1050 - From Likes to Loyalty: Building Your Brand on Social Media, Mardi Humphreys, Technology First, Anita Emoff, Boost Engagement

1050-1110 - Strength in Collaboration: AFRL and Small Business Hub Capabilities, Billy Grill, PTAC

1110-1130 - Connecting the Dots: Engaging Small Businesses with Professional Organizations, Dave Hart, FastRope, Krystin Fakalata, AFCEA DWC, Joni Ahlers, WID

1130-1150 - The Opportunities and Pitfalls of Using AI in Small Business Marketing, Hailey Clark, The Greentree Group, Joshua Alexander, Wilderness Agency

1150-1200 - Closing, Jim Masonbrink, WBI, Billy Grill, PTAC

Don't miss this opportunity to refine your marketing strategy and unlock new opportunities in the federal sector. We look forward to seeing you there!

Questions about the event contact, Jim Masonbrink, AFRL SB Hub Program Director - james.masonbrink@wbi-innovates.com