Data Analytics: ROI Before, During and After the Dashboard that makes Social Media Measurable

When
04/16/2026
8:15 AM - 10:00 AM
Location
Employment Opportunity Center- 4303 W 3rd St, Dayton, OH 45417
Registered
10 registrants

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FREE for Technology First Member
Future Member – $15.00
PMI Dayton Chapter Member
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Must be a high school or undergraduate college student that isn't working full-time in the technology industry

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ROI Before, During and After the Dashboard that makes Social Media Measurable

In an AI-saturated environment, how do organizations compete without diluting authenticity? How do you structure omni-channel efforts so the data actually reflects brand equity and long-term value, not just short-term clicks?

This session bridges marketing strategy and analytics, demonstrating upstream clarity and the resulting downstream measurement.

Facilitated by:

Jayme Soulati, Lexus Nexus

Bill Magnuson, Nexus Blue

Moderated by:

Maria Babilon, Nexus Blue

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Data Analytics: ROI Before, During and After the Dashboard that makes Social Media Measurable

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